Article marketing is a great method for the promotion of websites. Writing articles on relevant topics to your business both attracts customers and improves your reputation in your field. You might even be seen as a credible expert about your topic. Give your article marketing campaign a solid foundation with the following advice.
Offering a free report works well as an incentive for readers to sign up to get your newsletter. You can write it or hire someone else to, but it will attract more email sign-ups. This report needs to be focused on your industry or a topic within it.
If your site lets people post comments, use a "no follow" attribute. When users leave spam in comments (links to unrelated sites),the attribute for "no follow" will let the web crawlers know and the links will not be followed. This prevents spam sites from linking to your website which will protect your website's reputation.
Write timeless material. Don't write about topics that are only true right now. You want your content to be engaging for readers a year after you write it. If readers can be satisfied with older material, they are probably going to want to read more of your new material too.
Your new articles should be posted regularly. Search engines use scheduling bots to determine how often they will reevaluate your website. Search engine robots love new content, so the fresher your content is, the more likely that it will rank highly in search engines.
In conclusion, article marketing is a great way for business to advertise products and services. By supplying useful articles, one can build a following and become a trusted authority. Prospective customers will find the article, read it, and then continue on to buy the product. Apply the tips you just read and remember that practice makes perfect.